Why 1.USA.gov and not 1.Gov

March 6, 2011

On Friday, USA.gov started allowing bit.ly to produce 1.USA.gov URLs whenever anyone uses bit.ly to shorten a .gov or .mil URL. A few people have asked why the short URLs use subdomains of USA.gov rather than 1.gov or go.gov. People asked the same question when USA.gov launched Go.USA.gov.

The reason is usability. While every character counts in a short URL, the purpose of USA.gov’s short URLs is to help the end user—the person who actually sees and clicks on the URL—to know what they’re dealing with.

While the United States owns the .gov top level domain, .gov is used as the official second level domain of many countries, including China and India. It is not reasonable to expect that most people understand the nuances of the domain name system and understand what each part of a URL represents.

Keeping USA.gov in the URL, while sacrificing a few characters, makes it 100% clear to people worldwide that the link will take them to official U.S. government information.

As a bonus, because Go.USA.gov and 1.USA.gov include USA.gov in their URLs, you can now search Twitter for USA.gov and any keyword to find timely conversations happening around official U.S. government information. Try it out: here’s a search for USA.gov and gas.

Here’s a list of countries that use gov as the official second level domain for their government websites, taken from the Public Suffix List:

  1. gov.ac – Ascension Island
  2. gov.ae – United Arab Emirates
  3. gov.af – Afghanistan
  4. gov.al – Albania
  5. gov.as – American Samoa
  6. gov.au – Australia
  7. gov.az – Azerbaijan
  8. gov.ba – Bosnia
  9. gov.bb – Barbados
  10. gov.bf – Burkina Faso
  11. gov.bm – Bermuda
  12. gov.bo – Bolivia
  13. gov.br – Brazil
  14. gov.bs – Bahamas
  15. gov.bt – Bhutan
  16. gov.by – Belarus
  17. gov.bz – Belize
  18. gov.cl – Chile
  19. gov.cm – Cameroon
  20. gov.cn – China
  21. gov.co – Colombia
  22. gov.cu – Cuba
  23. gov.cx – Christmas Island
  24. gov.dm – Dominica
  25. gov.dz – Algeria
  26. gov.ec – Ecuador
  27. gov.ee – Estonia
  28. gov.ge – Georgia
  29. gov.gg – Guersney
  30. gov.gh – Ghana
  31. gov.gi – Gibraltar
  32. gov.gn – Guinea
  33. gov.gr – Greece
  34. gov.hk – Hong Kong
  35. gov.ie – Ireland
  36. gov.im – Isle of Man
  37. gov.in – India
  38. gov.iq – Iraq
  39. gov.ir – Iran
  40. gov.is – Iceland
  41. gov.it – Italy
  42. gov.je – Jersey
  43. gov.jo – Jordan
  44. gov.kg – Kyrgyzstan
  45. gov.ki – Kiribati
  46. gov.km – Comoros
  47. gov.kn – Sanit Kitts and Nevis
  48. gov.kp – Kim Jong Il’s place
  49. gov.ky – Cayman Islands
  50. gov.kz – Kazakhstan
  51. gov.la – Laos
  52. gov.lb – Lebanon
  53. gov.lc – Saint Lucia
  54. gov.lk – Sri Lanka
  55. gov.lr – Liberia
  56. gov.lt – Lituania
  57. gov.lv – Latvia
  58. gov.ly – Libya
  59. gov.ma – Morocco
  60. gov.me – Montenegro
  61. gov.mg – Madagascar
  62. gov.mk – Republic of Macedonia
  63. gov.ml – Mali
  64. gov.mn – Mongolia
  65. gov.mo – Macau
  66. gov.mr – Mauritania
  67. gov.mu – Mauritius
  68. gov.mv – Maldives
  69. gov.mw – Malawi
  70. gov.my – Malaysia
  71. gov.nc.tr – Turkey
  72. gov.ng – Nigeria
  73. gov.nr – Nauru
  74. gov.ph – Philppines
  75. gov.pk – Pakistan
  76. gov.pl – Poland
  77. gov.pn – Pitcairn Islands
  78. gov.pr – Puerto Rico
  79. gov.ps – Palestinian territories
  80. gov.pt – Portugal
  81. gov.rs – Serbia
  82. gov.ru – Russia
  83. gov.rw – Rwanda
  84. gov.sa – Saudi Arabia
  85. gov.sb – Solomon Islands
  86. gov.sc – Seychelles (which has the best flag)
  87. gov.sd – Sudan
  88. gov.sg – Singapore
  89. gov.sl – Sierra Leone
  90. gov.st – São Tomé and Príncipe
  91. gov.sy – Syria
  92. gov.tj – Tajikistan
  93. gov.tl – East Timor
  94. gov.tn – Tunisia
  95. gov.to – Tonga
  96. gov.tt – Trinidad and Tobago
  97. gov.tw – Taiwan
  98. gov.ua – Ukraine
  99. gov.vc – Saint Vincent and the Grenadines
  100. gov.vn – Vietnam
  101. gov.ws – Samoa

Bonus .gouvs!

  • gouv.bj – Benin
  • gouv.fr – France
  • gouv.ht – Haiti
  • gouv.km – Comoros
  • gouv.ml – Mali
  • gouv.rw – Rwanda
  • gouv.sn – Senegal
  • http://globalspin.com Chris Radcliff

    A related question: Why the distiction between 1.usa.gov and go.usa.gov URLs?

  • http://jedsundwall.com/ Jed Sundwall

    Go.USA.gov is the URL shortener that USA.gov built in-house and it’s only available to people with a .gov or .mil email address. We couldn’t use Go.USA.gov for bit.ly’s service because we needed another subdomain. I’m working to eliminate the “Go.” from Go.USA.gov URLs. Go.USA.gov would be where people go to produce the URLs, but the URLs they produce would just look like USA.gov/123.


Jed Sundwall

I'm an Internet marketing consultant who occasionally writes about food, the environment, art, marketing, and life in San Diego. I've been blogging since 2002.

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